Top 10 Marketing Ideas for Your E-Commerce Business











Ecommerce marketing can be a tedious chore; with the seemingly never ending competition, reaching potential customers and retaining them can be as challenging as climbing Everest!

Having said that, there is an abundance of E-commerce businesses that are doing it successfully. What are the things that they have in common?

These are the top 10 marketing ideas that one must adopt to boost their E-commerce business!

1.      Use a website that promotes the conversion

Make sure the website of your e-commerce business has engaging headings, authentic customer testimonials, USPs, featured products, and other information clearly mentioned. So, if you want your E-commerce website to flourish, then produce a website that is conducive for conversion.

2.      Robust logistics

The pick-up and delivery services offered by a particular E-commerce business are the reflections of how strong its logistics are. Senpex is a local courier company that a lot of E-commerce businesses have integrated with to deliver their products on time to their clients.

3.      Use Email opt-in forms

Did you know Email marketing accounts for approximately one-third of the total revenue that is generated on the top E-commerce websites? Once your website is ready, make sure you’re collecting the E-mail ids of all the people who visit it. You might have seen some pop-ups on the loyalty programs, discounts, free guides, etc in the form of E-mail opt-in forms.

4.      Product photography

Let’s face it, we only buy what we see. This means that if your products won’t be appealing to the eyes, then your customers won’t buy them. Therefore, when you do product photography for your E-commerce business, make sure to upload only high-resolution images.

5.      Multi-routes optimization

Admit it, if your products are not delivered on time, then you will definitely lose your customers. With the Senpex API integrated into your website, you can simply identify optimal routes for your deliveries and help the drivers to reach your customers as quickly as possible.

6.      Build an SEO-friendly website

With the help of business-oriented keywords and long-tail keywords, you can easily allow your website to rank on the top in the search result. This way, the visibility will increase for your potential customers.

7.      Use PPC to drive leads to your E-commerce website

Pay-per-click advertising can do wonders for your business. This is especially useful for those customers who know what to buy but don’t know where to buy it from. These paid ads appear on the top of the search results and are great for bringing conversions from the leads who are ready to convert.

8.      Mobile application

With the advent of technology, everything has shifted to our smartphones. So, even your E-commerce business has to keep up with this evolution. Mobile-friendliness is the key in today’s generation. So, make sure your website is adapted to mobile applications for giving better access to your customers, even on the go!

9.      Video-marketing to show off your products

Videos are the perfect ways to give your audience an insight into your business and products. When they know what they are buying, they won’t have a second thought on opting for the products.

10.   Optimize your product and category pages

Category pages target broad search terms and product pages are for those customers who know what to buy and just have to make the final decision. Optimize and make the most out of them!

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