How Covid has Impacted the Last Mile Deliveries?
The Covid-19 pandemic has struck every
sector of the economy with varying degrees and the delivery sector is no
exception. However, unlike other sectors where it has perpetuated cutting down
on labour and costs, in the case of last mile deliveries it has forced
expansionary changes.
Confusing? Below are stated certain
major changes that this pandemic has brought in last mile deliveries. Though
not an exhaustive list, it still captures the overall picture.
Increase in the Number and Frequency
It won’t be wrong to say that this is the
most direct and visible impact that Covid has had on last mile deliveries. With
the restricted mobility perpetuated by lockdowns and curfews, courier companies
and their last mile deliveries were the last resort that people had to turn to,
especially for medicines and essentials.
Therefore, as more and more people have
turned to last mile delivery, the frequency of orders being placed with courier
companies has also seen a phenomenal rise.
Focus More on Contactless Delivery
This one’s a no brainer, given how
contagious the virus can be and this is the reason that delivery companies and
businesses handling their own delivery across the world are providing this
service.
This is a step towards ensuring all
round safety of the packages, which in turn will make delivery companies more
reliable in the eyes of the people. At a time when a majority of the population
is depending on such companies even for their bare essentials, providing this
extra service is only so right.
Scope of Deliveries Widening
This can be considered to be a direct
impact of the above mentioned points. With more and more people shifting from
brick and mortar stores to online deliveries, it’s only natural that businesses
as well as delivery companies will expand their last mile services to include
every important product possible.
Therefore in today’s date, customers
can opt for anything from groceries to medicines and all kinds of medical
equipment and samples, to furniture, food, documents, corporate couriers,
flowers, jewellery, car parts and a lot more.
More Focus on Technologies to Improve Delivery Speed and Efficiency
Delivery companies now have an
increased responsibility on their shoulders and practically the world depends
on the efficiency of their services. Therefore, there have been a number of
technological advancements to make last mile deliveries faster and more
efficient.
The most common one is the A.I
supported Route Optimizer, which pinpoints and tracks the fastest and safest
route to the destination automatically.
Another technology is Geofencing, which
is also an AI and location based service. This uses every possible signal like
Wi-Fi, Cellular Data, RFID and even GPS technologies to target messages to
customers. Companies often use this to inform about discounts, offers or the
new arrivals, among others. This pandemic has perpetuated an increased use of
internet as well as delivery service, which is a great opportunity to double
down on geofencing marketing.
In countries like the United States, there have been attempts to normalise human-less deliveries. Delivery bots, drones and other such technologies have already been tested and even utilized on a small scale in some places.
Comments
Post a Comment